True North Debt Website and Marketing
About This Project
True North is a legal and FSP (financial service provider) company. They offer debt counselling/debt review services and are based in Cape Town, South Africa. It employs an NCR-certified debt counsellor by the name of Rynier Bernardo, who assists his clients with overcoming over-indebtedness.
SEO Master designed and optimised their website. It created the brand and logo, choosing red as its accent colour because of its association with power and energy. We write and optimise SEO-aligned pages and blog posts them to increase traffic acquisition, as the more often you post, the more visible it will become on search engines like Yahoo, Google, and Bing. It is fully responsive– it’s optimised for both mobile and desktop use.
Design
True North Debt’s landing page has a header containing its short-tail keyword: debt. Its home page contains landing page copy that describes the benefits and process of debt review, as well as numerous prompts to contact them. When you click on the Contact button, you will be redirected to a contact form that requests users’ particulars (name, email address, phone number) and provides an opportunity to add a message.
Another noteworthy feature on the site is the debt repayment calculator, located in the top right of the header as an unmissable large red button. It redirects users to a repayment calculator, with copy and a Read More button underneath it. Upon clicking on the button, it expands to reveal further copy explaining how the calculator works. Users input their income and expenses into the calculator, which provides them with an estimate of how much they could save with debt counselling. Click on the Blog heading to read the SEO copy written to educate leads.
Social Media Marketing
SEO Master also assists True North Debt with their social media marketing. We’ve optimised their Meta (Facebook and Instagram) accounts so users click on the link in True North Debts biography. We create educational, funny, and relatable content that denotes debt review as the solution to overcoming debt and financial freedom.