Search Engine Optimization (SEO)

Search Engine Optimization (SEO) to improve the visibility of a website or a web page in search engines like Google, Yahoo and Bing. This is all done as natural results, also known as un-paid or organic search results.

In general, the higher ranked site and pages on the search results page are more frequently visited by potential clients. The more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users. SEO may target different kinds of search, including image search and local search.

As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing is the process of affecting the visibility of a website or a web page in a search engine’s “natural” or un-paid search results.

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