Search Engine Optimization (SEO), basically translates to bettering your website(s) search results on search engines like Google, Yahoo, MSN, Ananzi etc.
Google Adwords is the system Google has developed to assist you in marketing your products via the use of a placed text ad that appears when people search for phrases related to your offering.
We offer more ways of marketing except online marketing. We offer Bulk SMS's, Newsletters, Email runs as well as Social Media Marketing.
Search Engine Optimization (SEO) to improve the visibility of a website or a web page in search engines like Google, Yahoo and Bing. This is all done as natural results, also known as un-paid or organic search results.
In general, the higher ranked site and pages on the search results page are more frequently visited by potential clients. The more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users. SEO may target different kinds of search, including image search and local search.
As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing is the process of affecting the visibility of a website or a web page in a search engine's "natural" or un-paid search results.
As a South African company for Adwords Management and PPC Services, it isn't our responsibility to just drive traffic to our client's sites instead we have to bring the right traffic to the right page at the right time. We have to help your customers find exactly what they are looking for, and take them through that experience, from a search trigger, to completed action, information or enquiry. We are here to give our clients the best Return on their Adwords PPC investment. Online it is also known as ROI. Return On Investment
Google Adwords work on a bidding system where you can select the amount you would like to pay if a potential client click on your advertisement. You have full control of how much you want to spend per day and per advertisement. Cost per click depends on what your competition is willing to pay for that specific keyword phrase.
You have full control over your ads on Google Adwords as you can set your cost you are willing to pay per click as well as you budget per day or per ad you created. The same for Cost Per Thousand where you select the amount you are willing to pay per 1000 impressions.
With adwords you can create a selection of keyword phrases, set a campaign with various options example; countries, times, dates, device etc. This way you target your direct users.
Google's text advertisements are short, consisting of one headline consisting of 25 characters and two additional text lines consisting of 35 characters each.
Image ads can be one of several different Interactive Advertising Bureau standard sizes